- THE BRIEF
- THE TYPEFACE
- MY PRIORITIES
- WHAT I ACCEPT
Tags can narrow the choices. Selecting a typeface also means deciding whose needs to prioritize, what the design must communicate, and which trade-offs to accept.
Eight questions present two defensible approaches.
ᯓ➤ Choose where you stand on each, from firmly favoring one to undecided. Your positions reveal the priorities behind a decision; they do not select a typeface for you.
Two sample positions, written by us. Compare one with yours: its stance on each question appears as a dashed arc on that slice of the wheel. Your own answers never change.
Same questions, different priorities. These positions are examples, not scores or recommendations. Each reflects a defensible approach to decisions that involve uncertainty.
The questions and sample positions were created for this project. Your responses and your note stay in this browser tab and are cleared when it closes.
A decision you can explain is one you can defend, revise or hand on. This note gathers the brief, the typeface you chose in 03.2 and your firmest stances on the wheel. The last line is yours to write.
ᯓ➤ Finish the sentence, then copy, download or print the note. It recommends nothing; it records what you decided and why.
So, what does it take to decide that a typeface means Business?